Cignpost Life

Overview

Cignpost Life required a modern digital presence that could better support customer engagement, improve online visibility, and provide a reliable foundation for future growth.

I delivered a rebuild of the marketing platform alongside a robust communications service, helping improve the customer journey while ensuring critical email interactions remained reliable and resilient.

Business Impact

Modernised digital experience

The website rebuild focused on creating a flexible platform that allowed teams to publish and manage content more effectively, while improving the overall customer experience.

Key improvements included:

• Enhanced search visibility through improved SEO foundations.
• A dynamic content experience, allowing relevant articles and information to be surfaced across the platform.
• A more personalised browsing experience by adapting content and presentation based on user journeys.

Reliable customer communications

To support business-critical customer communications, I designed and delivered a dedicated email service that improved reliability and operational resilience.

The service provided:

• Reliable processing of customer communication requests.
• Validation and protection against incorrect data being sent to external providers.
• Automated recovery mechanisms to minimise disruption from third-party service failures.

Outcome

The project delivered a stronger digital platform for Cignpost Life, improving customer engagement opportunities while providing a dependable foundation for marketing and communication operations.